Meeting/Event Information

Chapter Luncheon

February 25, 2010
11:30 AM PST to 1:30 PM PST
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Taix French Restaurant
1911 Sunset Blvd.
Los Angeles, CA 90026
http://snipurl.com/taix
  Directions

The event is approved for 2 hour CPE for Certified Fraud Examiners and Accountants and 2 hour 
MCLE credit for  attorneys.

1. Online Marketing vs. Traditional Marketing
2. Overview and Components of Online Marketing
3. Online Marketing as it Relates to an Overall Professional Services Marketing Strategy

SPEAKER BIO:   Dave Maxey, founder of ClickReach Internet Marketing, has more than 20 years 
of corporate management and entrepreneurial experience, in the midst of which he spent a few 
years as a stand-up comedian. He has also run his own internet and telephone research 
business for a number of years, speaking to well over a thousand people in public accounting 
and hundreds of people in the forensic accounting/fraud investigations niche during that time.

Dave launched his online marketing business to help an under-served market, and he greatly 
enjoys demystifying the world of internet marketing for small and medium-sized businesses.

Dave has presented at national industry conferences and has been interviewed several times 
on national internet radio shows.

TOPIC: How to Spot Another "Bernie" Before He Has "Madoff" With Your Money"

SPEAKER BIO: Alex Kwechansky specializes in fraud detection and restabilizing the victimized 
company in retail, manufacturing and service industries.

Since 1981 he has designed and taught business courses at UCLA Extension Business School 
including Detection and Prevention of Fraud in Business and Finance.  He teaches CPE to CPAs 
about untraceable fraud and deceptive practices.  His website, Businessfraudadvice.com
provides business fraud information.  He wrote " Never Underestimate Who Can Cheat You!" to 
help recognize and stop business fraud.